Character Design

Strong characterisation is a key component in engendering consumer ‘buy-in’ in entertainment media, this is true of games as well as movies. Believable, aspirational characters provide the hook that can immerse the audience in a make-believe world. Visual representation has a major role to play in this field.

Resolving unique, stand-out characters is something of a speciality here at Leading Light. We pride ourselves on our ability to develop original, in context characters that will perfectly match your vision and seemlessly fit with your project milieu.

We offer a scalable character development program. Our flexible approach allows our clients to dictate the level of exploration invested in each character. The program offers coverage of every aspect of character design starting with the basic shape and silhouette, the over-all look and feel of the character, detailed costume design and exploration of the colour palette, as well as a range of studies that explore and define each characters range of facial expression, pysical movement and mood.

Our in depth knowledge and experiance of character rigging ensures that the designs we provide will not simply look visually stunning. We also give full consideration to the implementation of our designs at a technical level.